The festival “Seaside monsoons” will be year-round

Primorsky Monsoon Festival will expand the zone of influence. Now under this branding will be held many events organized by the Tourist and Information Center of the Primorsky Territory (Visit Primorye).

“Primorsky monsoons” will become an event brand of the Primorsky Territory. Numerous events, including event festivals, regional holidays, gastro festivals, local history festivals and fairs, where the Tourist Information Center of Primorsky Krai (Visit Primorye) is the operator and organizer, will be united by the general image of the region in 2026. And they will become the hallmark of the region and the "chip" of the organizers.

This decision was made to combine events into a single system to promote the event calendar of the region at various venues, to create a festive atmosphere in which you want to be. Event branding is about emotions. The event will not just be a passing in a series of others, it will become more memorable, they will tell about it, share impressions, notes Olga Gurevich, Director of the Tourist Information Center of the Primorsky Territory (Visit Primorye)..

Identity will form a holistic perception of not only the region itself, but also its event events among residents and guests of the Primorsky Territory. And since not every region boasts monsoons, events united by a common idea and brand will be remembered in different parts of Russia.

This year Primorsky monsoons will go beyond Vladivostok - the event-branding of events will affect the municipalities of Primorsky Krai.

" We have new ideas. We're creating new projects. Primorye is not only Vladivostok. The seaside monsoon will be distributed throughout the region. And they will not be held for a week, but from January to the end of the year. Through these events, united by one idea, we will represent each municipal district with its history and exclusive products. And all this will be in the overall big festival "Primorsky monsoons" - stressed the Minister of Tourism of the Primorsky Territory Natalia Naboichenko.

In 2025, the Tourist Information Center of the Primorsky Territory (Visit Primorye) organized 18 events. The brightest and most noticeable are the festival "Winter by the Sea", the IV gastronomic festival "Smell", the Rhododendron Festival, the festival "O!Mega Vkusto", "Maritime monsoons" and others. The events were held in Vladivostok and Nakhodka, Dalnegorsk and Anuchino, Spassk-Dalny and Chernihivka. Almost 120 thousand people took part in these events. 

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