Ready: ahead of the "Festival of Rhododendron-2025"

Rhododendron will soon bloom in Primorye. And the hills will envelop pink marshmallow clouds. These paintings cause invariable delight among Primorsky residents and guests of the region who have witnessed this charm of nature.

The second year the Tourist Information Center of Primorsky Krai (Visit Primorye) holds the "Rhododendron Festival" (6+). The program promises to be intense. This year for vivid impressions will go from April 25 to May 11. Two weeks will be filled with the breath of spring, the opportunity to receive vital energy from this natural tenderness and fragility.

Participants of the “Rhododendron Festival” are seaside tour operators specializing in guest reception and domestic tourism.  Last year showed that interest in nature recreation, interesting stories from guides, breathtaking landscapes, visiting amazing places of Primorye caused great interest. Both tourists and travel companies. I am sure that this year in terms of excursions, demand, creative approach will be more ambitious. And the first proof is already available.

"Conducting such festivals is an opportunity to move away from the usual tours of Vladivostok, create conditions for exploring the seaside outback, beautiful landscapes, amazing natural beauty, increase the attractiveness of the region as a whole. Last year showed a great demand for such an organized and high-quality holiday: tours were sold out actively, not only Primorsky residents but also guests of the region who came to Vladivostok for the May holidays went on routes. Moreover, there were enough of those who, trying to embrace the immense, planned two or three excursions at once. And we are glad that our tourists then willingly shared their impressions and shots in social networks and on various forums. It is very important that all these excursions are a guarantee of physical and information security, quality of services and affordability. The Tourist Information Center of Primorye has solved the transport issue, which made it possible to make tours financially accessible and attractive, said Olga Gurevich, Director of the Tourist Information Center of Primorye (Visit Primorye)..

The initiator and organizer of the "Rhododendron Festival" are The Ministry of Tourism of the Primorsky Territory and