Chinese bloggers told about the “Unexplored Vladivostok” in social networks

Chinese social networks have released videos of travel bloggers who visited Vladivostok in late September at the invitation of the Tourist Information Center of the Primorsky Territory (Visit Primorye). Tour "Unexplored Vladivostok". Land, Air and Sea" was organized jointly with the Asian marketing agency RUSAPAI and introduced guests to destinations popular with independent tourists. 

Primorye guests were two bloggers and a professional photographer from the megacities of South China - Guangzhou and Shenzhen. The total audience of Xiaofei Yinger, DA wing TONGXUE and SHIGUANG on social networks and blog platforms is more than 10 million subscribers. A brief acquaintance with Vladivostok turned out to be very rich. The four-day program includes walking tours, yacht and helicopter walks, as well as acquaintance with the gastronomic establishments of the city.

Bloggers who came to us specialize in travel, fashion, lifestyle. They run not only channels on Tik-Tok, Weibo and other social networks, but also blogs on the popular travel platforms Ctrip and Mafengwo in China. This potentially increases audience reach. Their subscribers are advanced urban youth, who will be interested in those places in Primorye, which usually do not reach the participants of group tours, said Olga Gurevich, Director of the Tourist Information Center of Primorsky Krai (Visit Primorye)

The program of the tour "Unexplored Vladivostok" included both iconic places of the city - Tokarevsky Lighthouse, railway station, Admiral Fokin Street, a viewing platform on Burachka hill, and exclusive excursions to Russky Island and visits to popular restaurants and gastrospaces. The schedule was compiled in such a way that guests could still become participants of the city festival events “Seaside Monsoons” (0+) and “Tiger Day” (0+), assess the diversity of urban food courts, communicate with local residents. Such guests, as a rule, are guided not only by the recommendations of travel companies, but also by the value judgments of opinion leaders. Therefore, we invite bloggers who are selected not by popularity, but by topics close to us. In addition, the program of the tour itself is built in such a way as to interest guests with major cultural events and provide them with impressions that will expand their ideas about the region, added Kirill Potapenko, head of the Asian marketing agency RUSAPAI

Chinese bloggers noted not only the beauty of the sights of Vladivostok, but also the goodwill of its residents: all four days they were accompanied by specialists with knowledge of the Chinese language. Also, foreign guests appreciated the adapted menu and navigation in the shops and restaurants of the city. Recall that for the first nine months of 2024, Primorye was visited by 356 thousand tourists from the PRC, which is almost 1.6 times more than before the pandemic.

Tourist information center 

Primorsky Krai (Visit Primorye), >Advisit@Ibright/p>