“Tourism Lighthouses-2025”: the best tourist projects of Primorye are chosen in Vladivostok

The initiators of the award are the Ministry of Tourism of the Primorsky Territory and the Tourist Information Center of the Primorsky Territory (Visit Primorye), with the support of the National Center “Russia” in the Primorsky Territory, the information partner is IA PrimaMedia. The main goal of the award is to recognize those who make travel in Primorye bright and memorable, improve the quality of tourist services and form a positive image of the region.

Nominations for the “Tourism Lighthouses 2025” award:

• The best sports event attractive for tourists
• The best man-made tourist site in Vladivostok
• The best tourist destination for exploring the animal world
The best man-made tourist destination in the territory of the Primorsky TerritoryThe best museum and exhibition complex in the territory of the Primorsky TerritoryThe best tourist festival in VladivostokThe best tourist destination of the Far Eastern region

The popular vote is already open and will last until December 24, 2025. You can vote at link, selecting your favorites in each nomination. According to the results of the voting, the winners will be determined, who will be awarded at the solemn ceremony of summing up the tourist season in the Primorsky Territory.

The award "Tourism Lighthouses" is held for the second time and has already established itself as one of the key events in the field of domestic tourism in the Primorsky Territory. In 2025, the project was significantly expanded: the number of nominations was increased, new formats of participation were added, and an expert jury was introduced along with the popular vote.

Director of the Tourist Information Center of Primorsky Krai (Visit Primorye) Olga Gurevich noted that the award plays an important role in the development of the regional tourism industry: "Tourism beacons" is not just a reward, it is an opportunity to show how many talented, passionate and truly in love in Primorye people work in this field. We see the growing quality of services, new routes, gastronomic projects and festivals. The voice of everyone is a contribution to the development of tourism and the recognition of people who make the region even more attractive for travelers from all over the country.

We invite residents and guests of Primorye to join the vote and support those who make travel around our land brighter, tastier and more interesting. Every voice is a sign of gratitude to those who love to develop tourism and inspire to discover Primorye again.

Tourist and Information Center

Primorye (Visit Primorye)