On the “Street of the Far East” the Primorye pavilion was recognized as the best in online voting

Primorye became the winner in the nomination "Best Pavilion" at the exhibition "Far East Street" in online voting, where 11 Far Eastern regions and Russian ministries and departments presented their key projects.

In the course of online voting, the region gathered 30.5%, ahead of neighbors in the Far Eastern Federal District. Voting continued throughout the entire time – and while the business events of EEF-2024, and when the street was open to residents and guests of Vladivostok. In total, 54,665 people voted for the Primorsky Territory pavilion. In this competition, the passions were not a joke. Trying to break into the leaders, the Primorye people joined forces, stressing that it is here that the capital of the Far East is located and Primorye is worthy of the highest step of the pedestal. At the exhibition site in the pavilion of the region, a list of opportunities was presented that interested both business representatives and just holidaymakers: investment projects, developments to support SVO, achievements in the field of culture, a range of proposals for recreation in the region. In the section “Made in Primorye” everyone could buy products from local manufacturers – from aromatic sachets and magnets to sweatshots and sets for beauty and health. An important point: any product through the slogan, logo, image symbolized its connection with Primorye. Part of the products, such as gifts from Biotic LUXE (trepang extract and masks with trepanga extract), the honey range from Sota (fake honey of various packages, including gift ceramic barrels) was sold with the brand Visit Primorye. There was also a cafe on the site, where you could not only drink a cafe or tea, but also taste honey from Sota, become a participant in various master classes and watch the performances of seaside performers. A lot of impressions were caused by the waterfall, where the jets of water created recognizable logos of Vladivostok as a youth capital, Visit Primerie, Investment Agency, WEF-2024, Roscongress.

The concept of the pavilion in 2024 - "Primorsky Krai is a lighthouse on the map of Russia." Therefore, the lighthouse was installed on a viewing platform located on the roof of the pavilion. The layout of the lighthouse was used as an entourage when decorating the interior of the pavilion. And it was the lighthouses on the map of the region that became the “guiding star” of the proposed travel routes.

We tried to show different sides of the Primorsky Territory, which are interesting to businessmen and tourists, local residents and guests of the region. This is what the popularity of the region is based on. For eight months, the region was visited by more than 3.2 million guests. In the summer season, Primorye was chosen by about 2.3 million people. Business tourism is developing, service is being improved, new tourist infrastructure facilities appear. We are grateful to everyone who voted for the Primorye Pavilion. This is an assessment of our work, and an advance for the future – we have something to strive for and where to go, said Olga Gurevich, Director of the Tourist Information Center of the Primorsky Territory.

We recall, online voting took place from September 3 to 8. The organizer of the exhibition "Street of the Far East" is the Roscongress Foundation with the support of the office of the presidential envoy to the Far Eastern Federal District Yuri Trutnev. The Primorsky Territory Pavilion was operated by the Primorsky Territory Tourist Information Center with the support of The Ministry of Tourism of Primorsky Krai. 

Tourist Information Center of Primorsky Krai (Visit Primorye), info@visit-primorye.ru