District festival “Open Lazovsky” – a start for the development of tourism

By the end of 2024, the district was visited by about 140,000 tourists, almost a third were guests from other Russian regions and foreign visitors. But the locals have a desire to increase this flow, and the festival should become one of the attractive event events.

The festival "Open Lazovsky" became the very platform where you could decide on places of summer vacation, choose a tour, become a member of the lottery, try different tasty things from local gastromasters, touch the culture of small nationalities and find business partners. In general, entrepreneurs own, and tourists own

"Organizing the festival, we wanted its guests to be able to get acquainted with the tourist potential of our municipal district, learn about the attractions, offers of recreation centers. This festival has become a kind of support for local entrepreneurs, representatives of tourist infrastructure and youth tourism. And we hope that it will help attract tourists to us on summer vacation, explained Anastasia Bragina, a specialist in youth policy and tourism at the Center for Culture, Sports, Tourism and Youth Policy.

The popularity of the Lazovsky district is growing not only among Primorye residents, but also among guests from other regions of the country. Tourists go from Khabarovsk, Blagoveshchensk, Komsomolsk-on-Amur and other "northern" territories. Interest in beaches among tourists from Moscow and St. Petersburg is noted.  The presence of a variety of tourist and recreational resources allows you to develop a variety of tourism areas, including beach, rural (farms, reindeer farm, vegetable growing and many apiaries), health (sources), cultural and educational and environmental (monuments of nature and history), hiking tourism (mountains), etc

> On the central square of the village, a fair was buzzing, where guests could buy souvenirs, kebab and farm products. Delicious pastries and gingerbread in the form of cherry blossoms were prepared by students of the Lazov College of Technology and Tourism. The guys from the First Movement organized a charity fair to help children of war. Recreation opportunities were presented by the family recreation complex "Bay of Petrov", recreation centers "Reserve", "Melyak", "Wave", Chintamani camping and the hotel "Kusto".

Representatives of farms and cozy tourist places shared information about unique ecological excursions, revealed the secrets of honey farming, told where ginseng grows and how to touch a deer by the nose! Participated: farm estate-pasek "Medstop", family ginseng farm and plant nursery "Zemledar", maral farm "Reserve Valley". For the partners of the event, a special area was decorated, where they acquainted the guests of the festival with recreation places, services and booked houses for summer holidays.

There were many offers for tourists: from food to souvenirs, from museums to competitions. The event is young, I want it to find its supporters. It needs to be developed, positioned, create an atmosphere. It will fit perfectly into the event calendar and in the routes of tourists going to the Lazov district for rest or “talk” with marals at the local farm, added the head of the travel team “Movement” Irina Kanyukova.