Primorye in the final of the competition “Masters of hospitality”

For three days, the fourth season of the main tourist project of the country was held in the Far Eastern capital. Competition tests were held within the framework of the business forum “Masters of Hospitality”. The semifinals were attended by 96 people from 35 regions of Russia. To reach the grand final, they had to solve problems of customer orientation, cope with organizational moments, determine management responsibility and bring a certain amount of novelty and creativity. Everyone also had the opportunity to demonstrate their skills in practice – the ability to work with the executive authorities, audit the tourism industry and hospitality industry, develop recommendations on the creation of a national route, a profile product, organizing business events, etc. By the way, more than 35 thousand people from all over the country claimed a place in the semifinals. Among the grand finalists are 30 participants from 17 regions of the country, including two Primorsky residents representing the hotel business and recreation places – Igor Kolesnikov and Vladlen Leonov. " Participation in such events is an exit from the comfort zone and a point of growth. Getting into an unusual, unusual situation creates conditions for finding new opportunities, for solving some problems. It seems that in such moments you are born again. But then you gather, calm down and immerse yourself in a process that is in many ways similar to an ordinary worker – negotiations, business cases, getting out of a problem situation, etc. Participation in the competition and the way to the semifinals was a real pleasure for me, said Igor Kolesnikov, operating director of the trading company.

It is worth noting that Primorye develops tourism (inbound, domestic), solves issues in the field of hospitality – these are new services, attracting personnel, and improving the quality of services. The region has a huge tourist potential, the region has much to offer in any season than to interest guests from Europe, Asia and compatriots from different regions of Russia. And the participants of the contest came to see this.

Participation in this competition is new to me. The first tasks are for the sake of curiosity: can I or not, know or not? But the more stages there were, and the competition started in December 2023, the more active the immersion in the process itself was. You realize where you still have to grow, where you can already give an expert assessment, feel how much you live in unison with the industry, its development, how relevant your work and field of activity are. All participants, regardless of the age of the field of activity and the region, were not just welcoming. Everyone was ready to share knowledge, experience, everyone is open to interaction, and this is always expensive, added Vladlena Leonova, service manager of the water complex Aquatoria. 

Participating in the project, everyone was involved in this simultaneously "production" and creative process, and everyone has undoubtedly gained new experience, the opportunity to bring something new to his business, to his company, willingness to raise the bar in serving guests, in the attractiveness and positioning of the city and region. President of the Federation of Restaurateurs and Hoteliers of Russia Oleg Bukharov, who was present at the summing up and awarding of vouchers, noted that the current time is a kind of change of generations. The reins move from those who in 1988, after the introduction of the Law on Cooperation, started their business to those who develop the industry today. Supporting youth is a key part of the region’s development strategy. It is very important to create conditions for young professionals to feel comfortable. By the way, the average age of participants in the Masters of Hospitality project is 30-35 years. This means that there are opportunities for growth, study, creativity, career.

" Holding such an event in Vladivostok is a focus on the city and the region. And this means further attraction of investments, personnel, improvement of competencies, new opportunities for further cooperation. Participants who came to Vladivostok from different regions were able to see with their own eyes how the country is celebrating its day, how fast the region is developing, and saw the new opportunities that exist here. And for the Primorsky residents themselves, this is the acquisition of new experience, improving the quality of service. The realization of victory, of conquering new heights will come a little later. But for this “path” from the beginning of participation in the project to the summing up of the semifinals, everything changed. Further in your personal, professional, career life, you will go hand in hand with new partners, like-minded people, friends. You will conquer new horizons, open up new opportunities, implement new projects, said Nikolai Stetsko, Deputy Prime Minister of Primorye, during the presentation of vouchers to the finalists.

Business forum in Vladivostok for several days became the center of communication of professionals in the field of tourism and hospitality: more than 400 participants from different regions of the country, a rich business program with TED speeches from leading experts of the hospitality industry, networking, a bright show program and excursions.

The forum was organized by the presidential platform "Russia is a country of opportunities" and the Tourist Information Center of Primorye with the support of the regional government. Its main task is to create mechanisms aimed at supporting the professional development of specialists in the hospitality industry, involving interested youth and forming a brand of the profession in the industry.

Tourist and information center of the Primorsky Krai (Visit Primorye), info@visit-primorye.ru